— BATTLING BLONDE

We’ve all experienced it. While scrolling through social media, we get sucked into a “What Fast Food Restaurant Best Suits Your Personality” quiz. I should be doing laundry, but instead I’m answering ten vague questions about my personality to find out if what I believe to be my favorite fast food restaurant matches my quiz results-results that I then share with all 940 of my closest Facebook friends.

Millennials and Gen Zers are known for their deep self-exploration habits, and it’s something marketers are beginning to take advantage of. With the human attention span shrinking to just 3 seconds, post engagement remains an ongoing challenge for social media managers. Every day, new forms of content are emerging, and personality quizzes are quickly becoming one of the most effective and addictive strategies.

*"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."*

- Peter Drucker

Quizzes can be adapted to fit a large variety of styles and outcomes. This is helpful as.they have the ability to reach a massive audience. They provide personalized experiences for consumers, including product recommendations and a feeling of a direct connection to the brands themselves. Completing quizzes can drive social traffic and raise awareness for brands as their content is easily shareable on social media platforms. Additionally, quizzes collect leads by prompting for personal information before receiving results, and can even increase revenue if links to products are included. Quizzes act like a survey you’ve sent out to your consumers, allowing for easier social listening, with feedback that can be combined with analytics to form a complete social media strategy. Essentially, you can customize your quiz to fit a number of marketing goals.